The unbeatable 3-Step Formula to Have Landlords Calling You First—Every Time
As a property manager, your success relies heavily on attracting and retaining landlords. But with so many property managers in the market, how do you ensure that landlords call you first when they need assistance? The answer lies in positioning yourself as the go-to expert in your field. By creating an irresistible presence, building trust, and making it easy for landlords to choose you, you can turn your business into the top choice for property management.
In this post, we’ll walk through the ultimate 3-step formula that will have landlords calling you on autopilot. No cold calls, no hassle—just a simple, effective strategy for success.
Step 1: Create an Unmissable, Unforgettable Presence
Goal: Dominate your local market and be the first property manager landlords think of.
How to Do It:
Claim Your Real Estate Online: Your business should be easy to find across all relevant online platforms. Make sure your contact info is clear on your website, social media, and all major directories like Google My Business, Yelp, and Trade Me.
Optimise Your Listings and Content for SEO: To ensure you rank well on search engines, use location-specific keywords and property management terms. For instance, use phrases like “top-rated property management in [Auckland]” and incorporate them throughout your website and blog content.
Provide a Free Consultation with No Strings Attached: Offering a free consultation gives landlords the opportunity to discuss their pain points without any pressure. This positions you as a helpful resource and not just another salesperson.
Step 2: Build Unshakable Trust and Position Yourself as The Expert
Goal: Become the most trusted expert landlords reach out to when they have a problem.
How to Do It:
Leverage Real Success Stories: Showcase detailed case studies and testimonials from landlords who have seen tangible results by working with you. Whether it’s reducing vacancies, improving tenant satisfaction, or lowering maintenance costs, sharing specific examples builds trust and credibility.
Establish Yourself as an Industry Leader: Publish in-depth articles on property management topics, host webinars, or guest post on well-established property management blogs. By consistently offering valuable advice, you position yourself as a trusted thought leader in the industry.
Present a Clear, Results-Oriented 3-Step Plan:
Talk: Offer a free, no-obligation consultation to understand their needs.
Evaluate: Provide a thorough review of their property and identify areas for improvement.
Manage: Take responsibility for their property management, offering streamlined services and a promise of better tenant retention and operational efficiency.
Step 3: Make It an Easy, Urgent Decision for Landlords to Choose You
Goal: Eliminate all doubts and create a sense of urgency.
How to Do It:
Offer Exclusive, Time-Sensitive Deals: Create a sense of urgency by offering limited-time deals. This could include a free first month of service, discounted rates for signing up within a specific timeframe, or a free property evaluation.
Respond at Lightning Speed: When a landlord reaches out to you, respond immediately. Quick responses show that you’re organised, professional, and ready to take action.
Follow Up Relentlessly: Don’t let the conversation end after a single call or email. Stay in touch with value-driven follow-ups, exclusive offers, or helpful content that keeps you top of mind when they are ready to take the next step.
Conclusion
By following this unbeatable 3-step formula, you will create a property management business that stands out in a crowded market. By building a visible, trustworthy, and authoritative presence online, you’ll make it easy for landlords to find you and trust you. Offering valuable, time-sensitive deals, and responding promptly will remove any hesitation, ensuring landlords choose you as their first choice.
Ready to implement this and watch your property management business thrive?
If you’re feeling unsure about where to begin or how to fine-tune these steps, I’m here to help! As a property management marketing expert, I can guide you through every step of this process—from building a strong online presence to crafting irresistible offers that make landlords want to call you first.
Don’t wait! Get in touch with me today to learn how I can help you put this proven strategy into action. Together, we can take your business to new heights. Let’s make your property management company the first choice for landlords in your area!